Effective Date: 26 April 2025
Local Web Expertise (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website (localwebexpertise.co.uk) and services.
1. Information We Collect
1.1 Information You Provide to Us
When you submit an enquiry via our website, we collect the following personal data:
Name
Email Address
Phone Number
Postcode
Service Required
Business Name (if applicable)
We may also collect additional information when you provide feedback about your experience, including your opinions and comments.
1.2 Information We Collect from Partners
We also collect and store the following data from our service provider partners:
Business Name
Contact Name
Contact Details (Email, Phone, Address)
Services Provided
Invoicing Information
1.3 Automatically Collected Information
When you visit our website, we may collect certain information automatically, including:
IP address
Browser type and version
Pages visited on our site
Time spent on pages
This data is collected via Google Analytics to help us improve our website’s performance and user experience.
2. How We Use Your Information
We use your personal data for the following purposes:
To process and forward your enquiry to a relevant service provider.
To enable our service provider partners to contact you regarding the service requested.
To contact you to request feedback about your experience with our service and the service provider. We rely on our legitimate interests to request feedback in order to monitor and improve the quality of our services. You may opt out of receiving feedback requests at any time by contacting us.
If you provide feedback, we will only publish it for marketing purposes (e.g., as a testimonial) with your explicit consent, which we will request separately.
To maintain and manage our partner relationships.
To comply with legal obligations, including tax and accounting requirements.
We do not use your data for unsolicited marketing purposes.
3. Legal Basis for Processing (UK GDPR Compliance)
Under the UK General Data Protection Regulation (UK GDPR), we process personal data based on the following legal grounds:
Consent: When you submit an enquiry, you explicitly opt in to being contacted by one of our service provider partners. Additionally, if you provide feedback, we will always request your explicit consent before publishing it as a testimonial for promotional purposes.
Contract: Your data is processed so that we can connect you with a service provider as requested.
Legitimate Interests: We process partner data to manage business relationships. We also rely on legitimate interests to contact clients for service feedback following an enquiry, as it is in our interest to monitor and improve the quality of our services. You can opt out of receiving feedback requests at any time.
4. Who We Share Your Data With
We only share personal data where necessary:
With Service Providers: Your details are passed on to a relevant provider to fulfil your request.
With Accountants: If required for financial and tax compliance.
With Legal Authorities: If legally obligated (e.g., fraud prevention, regulatory compliance).
With Third-Party Review Platforms: If you provide feedback and give consent for it to be shared (e.g., Trustpilot).
We do not sell or share your data with third parties for marketing purposes.
Once your enquiry is passed to a service provider, they become an independent data controller of your personal data. Their processing of your data is governed by their own privacy policy, and we encourage you to review it before proceeding.
5. Data Retention & Deletion
We retain lead, partner, and feedback data for as long as necessary to fulfil our business purposes and comply with legal obligations. Typically, enquiry and feedback data is retained for 5 years in line with standard record-keeping practices. You may request deletion at any time.
You may also request that any feedback or testimonial you have provided be withdrawn or deleted at any time by contacting us.
If you wish to request deletion of your personal data, please contact us at [email protected].
6. Data Security
We take data security seriously and implement the following measures:
All data is stored securely within Google Workspace, which uses industry-standard encryption.
Access to personal data is restricted to authorised personnel only.
We regularly review security practices to ensure data protection.
7. Your Rights Under UK GDPR
Under UK GDPR, you have the following rights regarding your personal data:
Right to Access – Request a copy of your personal data.
Right to Rectification – Request correction of inaccurate data.
Right to Erasure – Request deletion of your data.
Right to Restrict Processing – Limit how we process your data.
Right to Object – Object to data processing in certain situations.
Right to Data Portability – Request a transfer of your data.
To exercise any of these rights, please contact us at [email protected].
If you believe we have not handled your personal data in accordance with the law, you have the right to lodge a complaint with the UK’s data protection authority:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Phone: 0303 123 1113
8. Cookies & Tracking Technologies
We use Google Analytics to analyse website traffic. Cookies are used for:
Understanding how visitors use our site.
Improving website performance.
We do not use cookies for advertising purposes.
Google Analytics relies on cookies, which are only placed with your consent. You can manage your cookie preferences via our cookie banner or adjust your browser settings to withdraw consent at any time.
We use a cookie consent management platform to ensure cookies are only placed after you have made an active choice.
9. Third-Party Services & International Data Transfers
We may use third-party services to store and process data. These providers may include:
Google Analytics (Website analytics)
Google Workspace (Data storage)
- Fluent Forms (Website enquiry form management)
Some of our third-party providers, including Google Analytics and Google Workspace, may process personal data outside the UK. Where this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your data in accordance with UK GDPR.
We ensure that all third-party service providers who process personal data on our behalf do so under strict contractual obligations in compliance with UK GDPR. These agreements (Data Processing Agreements or DPAs) ensure your data is protected and only processed in accordance with our instructions.
10. Data Breaches
We take all reasonable steps to protect your data. In the unlikely event of a data breach that affects personal data, we will:
Assess the risk and determine whether the breach needs to be reported to the ICO.
Inform affected individuals if the breach poses a significant risk.
Take immediate steps to resolve the breach and prevent future incidents.
11. Automated Decision-Making
Some of our processes involve automated decision-making, such as automatically matching your enquiry to the most relevant service provider based on your postcode and service request. This ensures faster responses and a more efficient service. If you believe an automated decision has affected you unfairly, you have the right to request human review by contacting us at [email protected].
12. Children’s Data
Our website and services are not intended for individuals under the age of 18. We do not knowingly collect or process personal data from children. If we become aware that a child has submitted personal information to us, we will take steps to delete the information promptly. If you believe we may have collected data from a child, please contact us at [email protected].
13. Contact Information
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
Local Web Expertise Ltd
6 Gedling Road, Arnold, Nottingham NG5 6NW
Email: [email protected]
Website: localwebexpertise.co.uk
Last updated: 26 April 2025
Version number: v1.1