Effective Date: 26 April 2025
Last Updated: 3 November 2025
Version: v1.2
Local Web Expertise Ltd (“we,” “us,” or “our”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website (localwebexpertise.co.uk) and services.
1. Information We Collect
1.1 Information You Provide to Us
When you submit an enquiry via our website, we collect the following personal data:
Name
Email Address
Phone Number
Postcode
Service Required
Business Name (if applicable)
We may also collect additional information when you provide feedback about your experience, including your opinions and comments.
1.2 Information We Collect from Partners
We collect and store the following data from our service provider partners:
Business Name
Contact Name
Contact Details (Email, Phone, Address)
Services Provided
Invoicing Information
1.3 Automatically Collected Information
When you visit our website, we may collect certain information automatically, including:
IP address
Browser type and version
Pages visited on our site
Time spent on pages
This data is collected via tools such as Google Analytics and advertising pixels to help us improve our website’s performance, marketing effectiveness, and user experience.
1.4 Advertising Identifiers and Customer Match Data
Where permitted by law and with your consent where required, we may collect or process identifiers such as your email address, postcode, or phone number for advertising audience matching and conversion tracking with platforms including Google Ads, Microsoft Ads, and Meta Ads.
These identifiers may be pseudonymised or hashed before sharing with advertising partners.
2. How We Use Your Information
We use your personal data for the following purposes:
To process and forward your enquiry to a relevant service provider.
To enable our service provider partners to contact you regarding your requested service.
To contact you to request feedback about your experience with our service and the service provider.
To maintain and manage our partner relationships.
To comply with legal obligations, including tax and accounting requirements.
To improve our website, content, and marketing effectiveness.
Advertising and Audience Matching
With your consent (where required), we may use your personal data for advertising and measurement purposes, including:
Customer Match and remarketing: Uploading hashed customer data (e.g., email addresses) to advertising platforms such as Google Ads, Microsoft Ads, and Meta Ads to show relevant advertisements or measure conversions.
Lookalike and similar audiences: Creating audiences with similar characteristics to our existing customers.
Conversion tracking: Measuring the effectiveness of our advertising campaigns using conversion tags and APIs.
You can opt out of personalised advertising or withdraw your consent at any time by contacting us at [email protected].
We do not sell your data to third parties for marketing purposes.
3. Legal Basis for Processing (UK GDPR Compliance)
Under the UK General Data Protection Regulation (UK GDPR), we process personal data based on the following legal grounds:
Consent: When you submit an enquiry, you consent to being contacted by one of our service provider partners. We also rely on consent to use data for advertising, remarketing, or audience matching.
Contract: We process your data to connect you with a relevant service provider as requested.
Legitimate Interests: We process partner data to manage business relationships and collect feedback to improve our services. You can object to this processing at any time.
4. Who We Share Your Data With
We share data only where necessary:
With Service Providers: To fulfil your request and provide the requested service.
With Accountants: For financial and tax compliance.
With Legal Authorities: If required by law or regulatory bodies.
With Advertising Platforms: With your consent, we may share hashed or pseudonymised identifiers (e.g., email addresses) with advertising platforms including Google Ads, Microsoft Ads, and Meta Ads for audience matching, remarketing, and conversion measurement.
With Review Platforms: If you provide feedback and give explicit consent for it to be shared (e.g., Trustpilot).
Once your enquiry is passed to a service provider, they become an independent data controller responsible for their own processing.
5. Data Retention & Deletion
We retain lead, partner, and feedback data for as long as necessary to fulfil business purposes and legal obligations. Typically:
Enquiry and feedback data: 5 years
Advertising audience lists: retained only for the duration of the campaign, then deleted or anonymised.
You may request deletion of your data at any time by emailing [email protected].
If you withdraw consent for advertising or audience matching, we will remove your data from relevant advertising lists as soon as practicable.
6. Data Security
We take data security seriously and implement the following measures:
All data is stored securely within Google Workspace using encryption.
Access to personal data is restricted to authorised personnel only.
Regular reviews and audits of data-handling practices are conducted.
Advertising identifiers shared with third parties are hashed or pseudonymised before upload.
7. Your Rights Under UK GDPR
You have the following rights:
Right to Access – Obtain a copy of your personal data.
Right to Rectification – Request correction of inaccurate data.
Right to Erasure – Request deletion of your data.
Right to Restrict Processing – Limit how your data is used.
Right to Object – Object to certain processing, including for advertising purposes.
Right to Data Portability – Request transfer of your data.
Right to Withdraw Consent – Withdraw consent for advertising, tracking, or audience matching at any time.
To exercise these rights, contact [email protected].
You may also complain to the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk
Phone: 0303 123 1113
8. Cookies & Tracking Technologies
We use cookies and similar technologies to:
Analyse website usage and improve user experience.
Measure conversions and advertising performance.
Show relevant advertisements (with consent).
Cookies used for analytics and advertising are only activated after you provide consent via our cookie banner.
You can change or withdraw your consent at any time via the banner or your browser settings.
For more information about Google’s use of cookies and ad personalisation, see:
https://policies.google.com/technologies/ads
9. Advertising, Audience Matching & Customer Lists
We may use your personal data to create and manage advertising audiences with Google Ads, Microsoft Ads, and Meta Ads.
Data (e.g., email addresses) may be hashed before upload.
The data is used only for matching to advertising platform accounts.
Advertising platforms act as processors or independent controllers under their own terms:
We comply with Google’s EU User Consent Policy and equivalent platform policies to ensure all advertising data is collected and shared lawfully, with appropriate user consent.
If you wish to withdraw consent or opt out of personalised advertising, please contact [email protected].
10. Third-Party Services & International Data Transfers
We use third-party providers to store and process data, including:
Google Workspace (Data storage)
Google Analytics (Website analytics)
Fluent Forms (Website enquiry management)
Google Ads, Microsoft Ads, Meta Ads (Advertising and measurement)
Some providers may process data outside the UK. Where this occurs, we ensure safeguards such as Standard Contractual Clauses (SCCs) are in place.
11. Data Breaches
In the event of a data breach involving personal data, we will:
Assess and contain the incident promptly.
Notify the ICO and affected individuals if the breach poses a significant risk.
Take corrective measures to prevent recurrence.
12. Automated Decision-Making
Some processes, such as automated lead matching or advertising audience selection, may involve automated decision-making.
If you believe such processing has affected you unfairly, you may request human review at [email protected].
13. Children’s Data
Our services are not directed at individuals under 18.
If we discover a child has submitted personal data, we will delete it immediately.
14. Contact Information
Local Web Expertise Ltd
6 Gedling Road, Arnold, Nottingham, NG5 6NW
Email: [email protected]
Website: https://localwebexpertise.co.uk
Last updated: 3 November 2025
Version: v1.2